USE CASE - BRANDED APPS

Your brand, native
on every screen

One catalog, published as native white-label apps on all eight major platforms - Roku, Fire TV, Apple TV, Android TV, Samsung, LG, iOS and Android. No per-platform developers, no SDK maintenance.

8 platforms, one CMS Fully white-label Store submission handled Auto SDK and cert updates
A branded streaming app on Apple TV and mobile
WHY BRANDED APPS

Owning the app beats renting an audience

A branded OTT app is a native, white-label streaming application - carrying your name, logo and design, not a third party's - published in each platform's app store so viewers watch your content on their own TVs and phones.

8 platforms, one build

Publish to Roku, Fire TV, Apple TV, Android TV, Samsung, LG, iOS and Android from a single catalog - no separate codebase per device.

Your brand, front and center

White-label from the icon to the player. Viewers experience your brand on the biggest screen in their home, not a marketplace's.

You own the data

First-party viewing data, subscribers and billing stay yours - the foundation for retention, programming and long-term value.

ONE CMS, EVERY STORE

Build once, publish to eight app stores

Native app development normally means a separate team for each platform and endless SDK upkeep. OTTEngine collapses that into one no-code CMS: design once, and we generate, submit and maintain the native apps across every store for you.

  • Native apps on Roku, Fire TV, Apple TV, Android TV, Samsung, LG, iOS, and Android
  • Full white-label branding - your logo, colors, and layout, not a template
  • SVOD, AVOD (with server-side ad insertion), and TVOD - or any hybrid
  • Live streaming with RTMP ingest (OBS, Wirecast, or hardware encoders)
  • 24/7 FAST / linear channels with EPG scheduling
  • Studio-grade multi-DRM - Widevine, PlayReady, and FairPlay
  • Cross-platform analytics - views, watch time, retention, and churn
  • Automatic app-store submission and SDK / certification updates
PLATFORM COVERAGE

Every platform OTTEngine ships - and what each reaches

One catalog becomes a native app on all eight. OTTEngine handles the store submission and ongoing certification for each.

PlatformReachesStoreNative billing
RokuLargest US streaming-device baseRoku Channel StoreRoku Pay
Amazon Fire TVFire TV sticks, cubes and smart TVsAmazon AppstoreAmazon IAP
Apple TVtvOS living-room audienceApple App StoreApple IAP
Android TV / Google TVSony, TCL, Chromecast and moreGoogle PlayGoogle Play
Samsung TizenSamsung smart TVs worldwideSamsung AppsSamsung Checkout
LG webOSLG smart TVs worldwideLG Content StoreLG billing
iOSiPhone and iPadApple App StoreApple IAP
AndroidPhones and tabletsGoogle PlayGoogle Play

Not sure where to start? Most operators launch Roku and Fire TV first for reach, then add the rest - all included on the Broadcast Network plan.

OTT Cost Estimator

Estimate what it costs to launch and run apps across the platforms you choose. Compare launching on 2 platforms versus all 8.

Open the tool →
KEY FEATURES

One platform, every device

Your brand on the biggest screen

Full white-label design - your name, logo, color palette, and content organization. Viewers see a polished experience that reflects your brand, not a generic template.

24/7 linear and FAST channels

Schedule your library into a continuous linear stream like a traditional TV channel. The scheduling engine and EPG run it automatically, around the clock.

SVOD, AVOD, and TVOD - your way

Subscription, ad-supported, or pay-per-view - or any combination. Native billing (Roku Pay, Apple/Google IAP), pre-roll and mid-roll ads, and rentals are built in.

Live events, streamed everywhere

Broadcast live to every screen using any RTMP-compatible encoder. Multi-CDN delivery keeps it smooth for a small class or a stadium crowd.

One CMS, every platform

Manage VOD, live, and linear schedules from one unified dashboard. Update metadata, artwork, and shelves once and publish across all your apps instantly.

Analytics that drive decisions

Track views, episode performance, viewer retention, and subscription metrics with daily, monthly, and yearly reports - so you program with real data.

HOW IT WORKS

From one catalog to eight native apps

Most OTTEngine clients are live within about 7 days.

1

Connect your content

Upload your content library or connect your existing storage. OTTEngine ingests, transcodes to adaptive HLS/DASH, generates thumbnails, and organizes everything automatically.

2

Build - no code

Design the experience in the no-code builder: content shelves, branding, and your monetization model, previewed in real time. No engineers, no SDKs.

3

Submit & go live

OTTEngine submits to every app store and handles certification. Most apps pass on the first review. Most clients are live within about 7 days.

MONETIZATION

Monetize the same way on every app

SVOD subscriptions

A recurring monthly or annual fee for full access, billed natively through Roku Pay, Apple and Google in-app purchase, or Stripe on web. Best for a loyal audience and predictable revenue.

AVOD (ad-supported)

Free to viewers; you earn from pre-roll and mid-roll ads. Server-side ad insertion delivers smooth, blocker-resistant breaks. Best for reach and for FAST channels.

TVOD / pay-per-view

Viewers pay per title to rent or buy. Ideal for film releases, one-off live events, and premium specials sitting beside a free or subscription tier.

FAQ

Branded app questions, answered

Most operators start with Roku and Amazon Fire TV for the largest connected-TV reach, then add Apple TV, the smart-TV platforms and mobile. OTTEngine supports launching on all eight at once if you prefer.

They are your own native apps - your name, icon, branding and catalog, listed under your developer identity in each store. Viewers never see OTTEngine; they see your brand.

OTTEngine does. We build the native apps, submit them to each store and manage the review process. Most apps pass on the first submission and you stay in the loop throughout.

We handle it. OTTEngine maintains the underlying apps and pushes required SDK and certification updates across every platform, so your apps keep passing store requirements without work from you.

No - that is the whole point. You manage one catalog and one no-code build; OTTEngine generates and maintains the native app for each of the eight platforms, so you do not hire per-platform engineers.

Yes. Every app is fully white-label: your logo, color palette, fonts, content shelves and player. The apps reflect your brand end to end, not a template.

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EVERY MAJOR SCREEN

One catalog, published to every platform

Broadcast Network plan includes every platform - one dashboard, every screen.

GET STARTED

Ready to be on every screen?

Book a demo and we will show your catalog running as native apps across all eight platforms - most clients are live within about a week.