Build a branded, Netflix-style subscription service with native billing on every platform - monthly and annual plans, free trials, and the churn tools to keep subscribers paying month after month.
SVOD (subscription video on demand) is a streaming model where viewers pay a recurring fee - monthly or annual - for unlimited access to your catalog, the way Netflix, Disney+ and most premium services work.
Subscriptions turn a catalog into predictable monthly recurring revenue - the metric that makes a streaming business valuable and easy to forecast.
No algorithm or platform sits between you and your subscribers. You own the relationship, the billing and the first-party data on every viewer.
Billing runs through Roku Pay, Apple and Google in-app purchase, and Stripe - the checkout flows viewers already trust, so conversion stays high.
OTTEngine handles the hard part of subscriptions: secure paywalls, plan management, free trials, coupons and native store billing on every device, all configured in a no-code dashboard and kept in sync across your apps.
Where a viewer subscribes changes what you keep. OTTEngine supports every rail so you can balance reach against margin.
| Billing rail | Where it applies | Typical platform cut | Trade-off |
|---|---|---|---|
| Roku Pay | Roku channels | ~20% | Frictionless on the biggest US CTV base; Roku owns the billing relationship. |
| Apple In-App Purchase | Apple TV, iOS | 15-30% | Required in-app on Apple; 15% under the small-business program. |
| Google Play Billing | Android TV, Android | 15% | Required in-app on Google; strong reach across Android devices. |
| Samsung / LG checkout | Samsung, LG smart TVs | ~15% | Reaches millions of smart-TV owners with no external device. |
| Stripe (web) | Your website | ~3% | Highest margin; you own billing, but the viewer must sign up on the web first. |
A common play: acquire on the web with Stripe for margin, and offer native store billing on TV for frictionless conversion.
At $9.99 / month with 5% monthly churn, the average subscriber stays about 20 months - roughly $200 in lifetime value. Cut churn to 3% and that stretches past 33 months and $330. Retention, not just acquisition, is where SVOD is won.
See how price and churn drive subscriber lifetime value and payback. Model $9.99 / month at 5% churn to see the LTV math above.
Full white-label design - your name, logo, color palette, and content organization. Viewers see a polished experience that reflects your brand, not a generic template.
Schedule your library into a continuous linear stream like a traditional TV channel. The scheduling engine and EPG run it automatically, around the clock.
Subscription, ad-supported, or pay-per-view - or any combination. Native billing (Roku Pay, Apple/Google IAP), pre-roll and mid-roll ads, and rentals are built in.
Broadcast live to every screen using any RTMP-compatible encoder. Multi-CDN delivery keeps it smooth for a small class or a stadium crowd.
Manage VOD, live, and linear schedules from one unified dashboard. Update metadata, artwork, and shelves once and publish across all your apps instantly.
Track views, episode performance, viewer retention, and subscription metrics with daily, monthly, and yearly reports - so you program with real data.
Most OTTEngine clients are live within about 7 days.
Upload your catalog or connect your existing storage. OTTEngine ingests, transcodes to adaptive HLS/DASH, generates thumbnails, and organizes everything automatically.
Design the experience in the no-code builder: content shelves, branding, and your monetization model, previewed in real time. No engineers, no SDKs.
OTTEngine submits to every app store and handles certification. Most apps pass on the first review. Most clients are live within about 7 days.
A recurring monthly or annual fee for full access, billed natively through Roku Pay, Apple and Google in-app purchase, or Stripe on web. Best for a loyal audience and predictable revenue.
Convert browsers with time-limited free trials, promo codes and win-back offers. Configure them per plan and per platform, no developer required.
Pair subscriptions with a free AVOD tier or FAST channel to capture viewers who will not pay yet, then upgrade them over time.
EVERY MAJOR SCREEN
Broadcast Network plan includes every platform - one dashboard, every screen.
