Broadcast live events, shows and pay-per-view to connected TVs, mobile and the web - from the encoder or live streaming service you already use, with multi-CDN delivery and latency tuned to your use case.
Live streaming delivers video to viewers in real time as an event happens - a game, a service, a concert or a broadcast - over the internet to any screen, rather than as a pre-recorded on-demand file.
Live events create urgency no library can. Viewers show up at a set time, watch longer, and are far more willing to pay for access.
Go live from OBS, Wirecast or a hardware encoder, or connect the third-party live streaming service you already use. OTTEngine delivers it to every platform at once.
From near-real-time interaction to broadcast-quality scale, OTTEngine matches delivery to the event so the experience fits the moment.
OTTEngine turns your live feed, from your own encoder or a third-party live streaming service, into a polished live experience on every device: adaptive transcoding, multi-CDN delivery, DVR and instant video-on-demand replays - all configured without code.
Lower latency costs more and scales harder. Match the target to the experience instead of chasing the lowest possible number.
| Use case | Target glass-to-glass | Typical protocol | Why |
|---|---|---|---|
| Auctions, betting, interaction | Under 1 sec | WebRTC | Real-time two-way experiences where any delay breaks the moment. |
| Live sports, watch parties | 2-5 sec | Low-latency HLS / DASH | Keeps you ahead of social spoilers without sacrificing scale. |
| Concerts, services, conferences | 5-15 sec | Standard HLS / DASH | Rock-solid, buffer-free playback for large simultaneous audiences. |
| Linear / FAST channels | 15-30 sec | HLS with longer segments | Maximum stability and CDN efficiency for 24/7 delivery. |
Rule of thumb: buy only as much low latency as the interaction demands - every second you shave adds cost and complexity.
Pay-per-view fits one-off tentpole events - a title fight, a premiere, a single conference - where demand spikes around one date. A subscription fits a recurring cadence - a weekly show, a season, a league - where viewers come back. Many operators do both: PPV for marquee events, a subscription for everything else.
See how encoder, segment and buffer settings add up to real glass-to-glass latency. Model a 2-5 second sports target to see the trade-offs.
Full white-label design - your name, logo, color palette, and content organization. Viewers see a polished experience that reflects your brand, not a generic template.
Schedule your library into a continuous linear stream like a traditional TV channel. The scheduling engine and EPG run it automatically, around the clock.
Subscription, ad-supported, or pay-per-view - or any combination. Native billing (Roku Pay, Apple/Google IAP), pre-roll and mid-roll ads, and rentals are built in.
Broadcast live to every screen from your own encoder or the third-party live streaming service you already use. Multi-CDN delivery keeps it smooth for a small class or a stadium crowd.
Manage VOD, live, and linear schedules from one unified dashboard. Update metadata, artwork, and shelves once and publish across all your apps instantly.
Track views, episode performance, viewer retention, and subscription metrics with daily, monthly, and yearly reports - so you program with real data.
Most OTTEngine clients are live within about 7 days.
Upload your live feed or connect your existing storage. OTTEngine ingests, transcodes to adaptive HLS/DASH, generates thumbnails, and organizes everything automatically.
Design the experience in the no-code builder: content shelves, branding, and your monetization model, previewed in real time. No engineers, no SDKs.
OTTEngine submits to every app store and handles certification. Most apps pass on the first review. Most clients are live within about 7 days.
Sell access to a single live event or a bundle. Ideal for tentpole moments - fights, premieres, one-off shows - where demand concentrates around a date.
A recurring monthly or annual fee for full access, billed natively through Roku Pay, Apple and Google in-app purchase, or Stripe on web. Best for a loyal audience and predictable revenue.
Free to viewers; you earn from pre-roll and mid-roll ads. Server-side ad insertion delivers smooth, blocker-resistant breaks. Best for reach and for FAST channels.
EVERY MAJOR SCREEN
Enterprise includes all nine platforms - one dashboard, every screen.
