USE CASE - LIVE & EVENTS

Stream live
to every screen

Broadcast live events, shows and pay-per-view to connected TVs, mobile and the web - with RTMP ingest from the encoder you already use, multi-CDN delivery and latency tuned to your use case.

RTMP ingest (OBS, Wirecast) Multi-CDN delivery Low-latency options Pay-per-view ready
A live event streaming to multiple screens
WHY LIVE

Live is the content people show up for

Live streaming delivers video to viewers in real time as an event happens - a game, a service, a concert or a broadcast - over the internet to any screen, rather than as a pre-recorded on-demand file.

Appointment viewing

Live events create urgency no library can. Viewers show up at a set time, watch longer, and are far more willing to pay for access.

Any encoder, every screen

Push a single RTMP feed from OBS, Wirecast or a hardware encoder; OTTEngine transcodes and delivers it to every platform at once.

Latency you control

From near-real-time interaction to broadcast-quality scale, OTTEngine matches delivery to the event so the experience fits the moment.

NO-CODE LIVE

Go live without a broadcast engineering team

OTTEngine turns a single encoder feed into a polished live experience on every device: reliable RTMP ingest, adaptive transcoding, multi-CDN delivery, DVR and instant video-on-demand replays - all configured without code.

  • Native apps on Roku, Fire TV, Apple TV, Android TV, Samsung, LG, iOS, and Android
  • Full white-label branding - your logo, colors, and layout, not a template
  • SVOD, AVOD (with server-side ad insertion), and TVOD - or any hybrid
  • Live streaming with RTMP ingest (OBS, Wirecast, or hardware encoders)
  • 24/7 FAST / linear channels with EPG scheduling
  • Studio-grade multi-DRM - Widevine, PlayReady, and FairPlay
  • Cross-platform analytics - views, watch time, retention, and churn
  • Automatic app-store submission and SDK / certification updates
LATENCY GUIDE

What latency does your live event actually need?

Lower latency costs more and scales harder. Match the target to the experience instead of chasing the lowest possible number.

Use caseTarget glass-to-glassTypical protocolWhy
Auctions, betting, interactionUnder 1 secWebRTCReal-time two-way experiences where any delay breaks the moment.
Live sports, watch parties2-5 secLow-latency HLS / DASHKeeps you ahead of social spoilers without sacrificing scale.
Concerts, services, conferences5-15 secStandard HLS / DASHRock-solid, buffer-free playback for large simultaneous audiences.
Linear / FAST channels15-30 secHLS with longer segmentsMaximum stability and CDN efficiency for 24/7 delivery.

Rule of thumb: buy only as much low latency as the interaction demands - every second you shave adds cost and complexity.

Charge for it: PPV or subscription?

Pay-per-view fits one-off tentpole events - a title fight, a premiere, a single conference - where demand spikes around one date. A subscription fits a recurring cadence - a weekly show, a season, a league - where viewers come back. Many operators do both: PPV for marquee events, a subscription for everything else.

Live-Latency Calculator

See how encoder, segment and buffer settings add up to real glass-to-glass latency. Model a 2-5 second sports target to see the trade-offs.

Open the tool →
KEY FEATURES

Built for reliable live at any scale

Your brand on the biggest screen

Full white-label design - your name, logo, color palette, and content organization. Viewers see a polished experience that reflects your brand, not a generic template.

24/7 linear and FAST channels

Schedule your library into a continuous linear stream like a traditional TV channel. The scheduling engine and EPG run it automatically, around the clock.

SVOD, AVOD, and TVOD - your way

Subscription, ad-supported, or pay-per-view - or any combination. Native billing (Roku Pay, Apple/Google IAP), pre-roll and mid-roll ads, and rentals are built in.

Live events, streamed everywhere

Broadcast live to every screen using any RTMP-compatible encoder. Multi-CDN delivery keeps it smooth for a small class or a stadium crowd.

One CMS, every platform

Manage VOD, live, and linear schedules from one unified dashboard. Update metadata, artwork, and shelves once and publish across all your apps instantly.

Analytics that drive decisions

Track views, episode performance, viewer retention, and subscription metrics with daily, monthly, and yearly reports - so you program with real data.

HOW IT WORKS

From encoder to live on every screen

Most OTTEngine clients are live within about 7 days.

1

Connect your content

Upload your live feed or connect your existing storage. OTTEngine ingests, transcodes to adaptive HLS/DASH, generates thumbnails, and organizes everything automatically.

2

Build - no code

Design the experience in the no-code builder: content shelves, branding, and your monetization model, previewed in real time. No engineers, no SDKs.

3

Submit & go live

OTTEngine submits to every app store and handles certification. Most apps pass on the first review. Most clients are live within about 7 days.

MONETIZATION

Monetize your live events

Pay-per-view

Sell access to a single live event or a bundle. Ideal for tentpole moments - fights, premieres, one-off shows - where demand concentrates around a date.

SVOD subscriptions

A recurring monthly or annual fee for full access, billed natively through Roku Pay, Apple and Google in-app purchase, or Stripe on web. Best for a loyal audience and predictable revenue.

AVOD (ad-supported)

Free to viewers; you earn from pre-roll and mid-roll ads. Server-side ad insertion delivers smooth, blocker-resistant breaks. Best for reach and for FAST channels.

FAQ

Live streaming questions, answered

Any RTMP-compatible encoder works - OBS Studio and Wirecast on a laptop, or a hardware encoder for a full production. OTTEngine gives you an ingest endpoint; you point your encoder at it and go live.

It depends on the protocol. Near-real-time is possible for interactive use cases, a few seconds for sports and watch parties, and longer, ultra-stable delivery for large concerts and linear channels. You choose the trade-off per event.

Yes. You can sell access to a single event or a bundle, with native billing on every platform. PPV pairs well with a subscription for your recurring content.

Yes. Live streams play in your native apps on Roku, Fire TV, Apple TV, Android TV, Samsung, LG, plus iOS, Android and the web - all from the same feed.

Yes. OTTEngine can automatically turn a live stream into an on-demand replay, so the event keeps earning as VOD - or as PPV - after it ends.

Multi-CDN delivery and adaptive bitrate. Traffic is spread across content delivery networks and each viewer gets the quality their connection can handle, so the stream holds up from a small class to a stadium-sized audience.

Free tools for this

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EVERY MAJOR SCREEN

One catalog, published to every platform

Broadcast Network plan includes every platform - one dashboard, every screen.

GET STARTED

Ready to go live?

Book a demo and we will set up live ingest, delivery and monetization for your events across every screen.