SAMSUNG TIZEN · SMART TV APP BUILDER

Launch Your Own
Samsung Smart TV App

Samsung is the world's #1 Smart TV brand for 19 consecutive years — over 270 million active Tizen TVs in living rooms worldwide. Build your branded app once and reach the largest single-platform Smart TV audience on Earth.

Samsung Apps TV certified Samsung TV Plus FAST eligible PlayReady & Widevine DRM Bixby voice search ready
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WHY SAMSUNG TIZEN

The world's #1 Smart TV platform — by a wide margin

#1 Smart TV brand globally for 19 straight years.

Samsung has held the #1 global Smart TV market-share position every single year since 2006. With over 20% of the worldwide Smart TV market and more than 270 million active Tizen sets in homes, Samsung is the single highest-reach Smart TV operating system on the planet — no other vendor comes close.

Samsung TV Plus is a free FAST distribution channel.

Samsung TV Plus ships pre-installed on every Samsung Smart TV — no download required. Eligible OTT Engine FAST channels can be distributed through Samsung TV Plus, putting your linear stream directly in front of Samsung's entire installed base, with zero install friction and full SSAI ad revenue.

Premium hardware — QLED, Neo QLED, 8K, HDR10+.

Samsung TVs ship with the most advanced display hardware on the market — Neo QLED with Mini-LED, 8K resolution, HDR10+ (Samsung's open HDR standard), and Quantum HDR processing. Your content gets rendered at cinema-grade quality on the screens viewers buy specifically because of their picture.

OTT ENGINE · TIZEN APP BUILDER

Everything you need to launch on Samsung Smart TVs — without writing a line of Tizen Web

Building a Samsung Tizen app traditionally means learning Samsung's Tizen Studio toolchain, the Tizen Web API or native C++ runtime, integrating PlayReady DRM, configuring Bixby content discovery, and surviving Samsung's certification queue. OTT Engine compresses all of that into days. Our Tizen App Builder generates a production-ready, fully branded Samsung Smart TV app from your content library and brand assets — no Tizen Studio, no code, no waiting.

Once your app is built, we guide you through every step of Samsung Apps TV submission — Seller Office registration, app packaging, QA round, and Samsung certification. When Samsung releases a new Tizen OS or updates its app guidelines, OTT Engine handles the rebuild and resubmission automatically. Your app stays compatible across every generation of Samsung Smart TV in market.

  • Native Tizen Web app — built against the latest Tizen TV API
  • Tizen 5.5+ compatibility — covers 95%+ of Samsung Smart TVs in homes
  • Samsung Apps TV submission — fully guided
  • PlayReady DRM (native) + Widevine support on newer sets
  • Bixby voice search and deep linking
  • Samsung Checkout native subscription billing
  • SVOD, AVOD (SSAI), TVOD, and FAST monetization
  • Samsung TV Plus FAST distribution pathway (Broadcast Network)
  • 4K, 8K, HDR10+ and Quantum HDR delivery
KEY FEATURES

Built for Tizen. Designed for the Samsung Smart Hub.

Your brand in Samsung's Smart Hub

Full white-label design — your logo, colors, content rows, and category navigation, presented inside Samsung's Smart Hub launcher. Tile artwork, focus animations, and remote navigation are tuned for the Tizen experience.

Samsung TV Plus FAST distribution

Eligible 24/7 linear channels can be submitted to Samsung TV Plus — Samsung's pre-installed free streaming app. Zero install friction, 270M-device reach, and SSAI ad revenue back to you. The fastest path to mass-market viewership on Samsung TVs.

PlayReady & Widevine DRM, natively

PlayReady is Tizen's native DRM and is required for most studio-licensed content. OTT Engine integrates it natively, with Widevine as a secondary option on newer Samsung models — covering every premium content licensing requirement on the platform.

Bixby voice search and deep linking

Submit your catalog to Bixby's content discovery so viewers can launch your app and a specific title by voice — 'Hi Bixby, watch [show]'. Voice ranks alongside Smart Hub tiles as a top-three discovery channel on Samsung TVs.

Samsung Checkout native billing

Subscribers pay using their existing Samsung account — no card entry, no external checkout. Samsung Checkout handles recurring SVOD billing, free trials, upgrades, and TVOD purchases inside your app, with one-remote confirmation.

4K, 8K, and HDR10+ on Neo QLED

Deliver your content at the resolution and HDR depth Samsung hardware was designed for. HDR10+ is Samsung's open-standard HDR format and is supported across the entire Samsung TV lineup — OTT Engine renders your library to fit every Tizen generation.

HOW IT WORKS

From zero to live on Samsung Apps TV

OTT Engine gets most Samsung Tizen apps certified and live within 10–14 days.

1

Connect Your Content

Upload your library or connect your existing storage. OTT Engine transcodes to Samsung-optimized HLS and DASH with PlayReady, generates artwork sized to Tizen tile dimensions, and organizes everything into your app structure — encoded for HD, 4K, 8K, and HDR10+ delivery.

2

Design Your App

Use the no-code builder to design your Tizen app — Smart Hub icon, splash screen, content rows, focus navigation, and monetization. Preview your app in a Tizen simulator before submission. No Tizen Studio, no Tizen Web API code, no build pipeline to maintain.

3

Submit to Samsung Apps TV

We guide you through Samsung Apps TV Seller Office — app packaging, signing, QA round, and Samsung certification. Most apps pass review on first submission. Once approved, your app is discoverable on every Samsung Smart TV launched since 2017.

MONETIZATION

Four ways to earn revenue on Samsung TVs

SVOD

Charge recurring subscriptions through Samsung Checkout. One-remote signup, native trials, and family billing. Best for premium libraries.

AVOD

Free content funded by SSAI-served pre-roll, mid-roll, and companion ads. Server-side insertion means unblockable, smooth ad delivery.

TVOD

Rent or buy individual titles, live events, or pay-per-view through Samsung Checkout. Best for film releases and event-driven content.

FAST (TV Plus)

Distribute your 24/7 linear channel via Samsung TV Plus — pre-installed, no app required. Fastest path to mass-market reach on Samsung TVs.

FAQ

Samsung Tizen App Builder — Common Questions

Most OTT Engine clients have their Samsung Smart TV app live in the Samsung Apps TV store within 10–14 days of signing up. Samsung's QA and certification process typically takes 5–10 business days for streaming apps that meet Tizen guidelines, which OTT Engine is built to satisfy on first submission.

Tizen is Samsung's proprietary Linux-based Smart TV operating system. Every Samsung Smart TV sold since 2015 runs Tizen — making it the single largest Smart TV operating system in the world with over 270 million active sets globally. OTT Engine builds for Tizen 5.5 and newer, covering 95%+ of Samsung Smart TVs currently in households.

Yes — a Samsung Apps TV Seller Office account is required to publish on Samsung Smart TVs. It's free to create. OTT Engine guides you through registration as part of onboarding and handles all packaging, signing, and Samsung certification work on your behalf.

Yes. Samsung TV Plus is Samsung's free ad-supported FAST channel platform, pre-installed on every Samsung Smart TV. OTT Engine helps Broadcast Network and Enterprise clients submit eligible 24/7 linear channels to Samsung TV Plus — a powerful free-distribution path that puts your channel in front of Samsung's full installed base, with no app install required.

Samsung Tizen supports both PlayReady (Microsoft's DRM, native to Tizen) and Widevine (Google's DRM, supported on newer Samsung models). OTT Engine integrates either or both based on your content licensing requirements. PlayReady is required for most studio-licensed premium content distributed via Samsung.

Yes. OTT Engine submits your catalog to Bixby's universal content discovery so viewers can say 'Hi Bixby, watch [title]' and deep-link into your app at the right episode. Bixby is the default voice assistant on every Samsung Smart TV remote since 2017, including the Solar Cell remote shipped with modern Neo QLED sets.

Yes. Hybrid monetization is fully supported. Samsung Checkout (Samsung's native billing system) handles SVOD subscriptions and TVOD purchases, and OTT Engine's SSAI pipeline serves pre-roll, mid-roll, and companion ads for AVOD content and FAST channels — all inside one Tizen app.

Samsung Checkout is Samsung's native in-app billing system, letting viewers subscribe and pay through their Samsung account — no external checkout, no card entry. Samsung takes a platform fee comparable to Apple and Google (typically 30% standard, 15% for retained subscribers). OTT Engine integrates Samsung Checkout natively for one-click subscriptions and TVOD purchases.

Yes. When Samsung releases a new Tizen OS version or updates its certification policies, OTT Engine handles the technical compliance work and resubmits your app automatically. Your channel stays live and certified on every Samsung Smart TV generation — without any work from your team.

Yes. The Broadcast Network plan includes every major Smart TV and streaming-device platform — Samsung Tizen, LG webOS, Roku, Fire TV, Apple TV, and Android TV — simultaneously, managed from one unified CMS. Content published once syncs across every platform. One library, one dashboard, every screen.

ALSO AVAILABLE ON

OTT Engine supports every major platform

Broadcast Network plan includes every platform — one dashboard, every screen.

GET STARTED

270 million Samsung Smart TVs are waiting for your app.

OTT Engine builds, certifies, and maintains your Tizen app — including FAST distribution through Samsung TV Plus.