Roku is the #1 streaming platform in North America — 90 million households, four-plus hours of daily viewing, and a cord-cutting audience growing faster than any other CTV device. Your branded channel. Live in days.
Roku ended 2024 with 89.8 million active streaming households — a 12.3% year-over-year increase. It holds over 50% of the North American CTV market, making it the single highest-reach destination for any streaming publisher.
The average Roku household streams over four hours of content every day. That's not passive background TV — it's an engaged audience actively choosing what to watch. Your channel competes for prime attention in the living room, not a mobile notification feed.
Free ad-supported streaming is reshaping how audiences discover new content. 64% of US Roku households already stream FAST channels. For publishers without a subscriber base yet, a FAST launch on Roku is the fastest path to real viewership numbers.
Developing a native Roku channel traditionally requires fluency in BrightScript — Roku's proprietary development language — plus deep knowledge of the SceneGraph framework, RSG components, and Roku's certification requirements. OTT Engine removes every part of that equation. Our Roku Channel Builder generates a production-ready, fully branded Roku channel from your content library and brand assets alone.
From there, we walk you through Channel Store submission step by step: developer account setup, channel packaging, certification compliance, and publishing. When Roku updates its SDK requirements — and it does, regularly — our platform handles the technical work automatically. Your channel stays live, stays certified, and stays current without any effort from your team.
Full white-label design — your channel name, logo, color palette, and content organization. Viewers see a polished, professional streaming experience that reflects your brand, not a generic template.
Schedule your content library to play as a continuous linear stream — exactly like a traditional TV channel. OTT Engine's scheduling engine handles the playlist and broadcast automatically, 24 hours a day.
Run subscription-based, ad-supported, or pay-per-view monetization — or any combination. Pre-roll and mid-roll ad insertion, Roku Pay subscription billing, and transactional purchase flows are all built in.
Broadcast live events, sports, news, or shows directly to your Roku channel using any RTMP-compatible encoder — OBS, Wirecast, or hardware encoder. Real-time delivery to your Roku audience, no engineering team required.
Your entire Roku content library — VOD, live streams, and linear schedules — is managed from OTT Engine's unified CMS. Update metadata, change artwork, reorder shelves, and publish instantly across all your apps.
Track channel views, individual episode performance, viewer retention, and subscription metrics. Daily, monthly, and yearly reports — so you can make programming decisions based on real audience data.
Most OTT Engine clients have their Roku channel live within 7 days.
Upload your video library or connect your existing storage source. OTT Engine ingests your content, transcodes to Roku-optimized HLS, generates thumbnails, and organizes everything into your channel structure automatically.
Use the no-code channel builder to design your Roku experience. Configure your content shelves, set your branding, choose your monetization model, and preview your channel in real time — all without touching BrightScript.
We guide you through every step of Roku Channel Store submission — developer account setup, channel packaging, and certification. Most channels pass review on the first submission. Once live, you're reaching Roku's 90 million households.
Subscription Video on Demand — charge viewers a recurring monthly or annual fee for access to your channel's full library. Integrate with Roku Pay for native in-channel billing. Best for premium content with a loyal audience.
Ad-Supported Video on Demand — your content is free to viewers; you earn from pre-roll and mid-roll advertising. OTT Engine supports SSAI (server-side ad insertion) for smooth, unskippable ad delivery. Best for audience growth and FAST channels.
Transactional Video on Demand — viewers pay per title to rent or buy. Ideal for film releases, live event pay-per-view, or premium specials alongside a free or ad-supported base channel.
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Broadcast Network plan includes Roku + Fire TV + Apple TV simultaneously — one dashboard, all three platforms.
