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OTT Engine supports every major platform
Broadcast Network plan includes every platform — one dashboard, every screen.
Over 200 million LG webOS Smart TVs are live in homes — including the OLED panels viewers buy specifically for premium streaming. Build your branded webOS app and reach the world's #2 Smart TV platform.
LG is the #2 Smart TV operating system globally — over 200 million webOS sets are live in homes worldwide, and LG has shipped webOS on every Smart TV since 2014. OTT Engine builds against webOS 4.0+ to cover the vast majority of LG TVs currently in use, including the latest webOS 23 sets.
LG Channels is LG's free ad-supported FAST channel service, pre-installed and pinned on every webOS launcher. Eligible OTT Engine FAST channels can be distributed through LG Channels — instant reach across LG's full installed base, with no app install needed and full SSAI ad revenue routed to you.
LG OLED is the gold-standard display for premium streaming — perfect blacks, infinite contrast, Dolby Vision, and Dolby Atmos. Viewers who own LG OLED panels paid for picture quality and watch more premium content per evening than any other TV demographic. OTT Engine renders your library to match.
Building a native LG webOS app traditionally means learning Enact (LG's React-based JavaScript framework), the webOS TV SDK, the Magic Remote interaction model, PlayReady DRM, and LG's certification process. OTT Engine compresses every step into days. Our webOS App Builder generates a production-ready, fully branded LG Smart TV app from your content library and brand assets — no Enact, no webOS SDK, no certification queue to babysit.
Once your app is built, we guide you through every step of LG Content Store submission — LG Seller Lounge registration, app packaging, signing, QA round, and LG certification. When LG releases a new webOS version (webOS 23, webOS 24, and beyond), OTT Engine handles the rebuild and resubmission automatically. Your app stays compatible across every generation of LG Smart TV in market.
Full white-label design — your logo, colors, content rows, and category structure, presented inside LG's signature horizontal launcher ribbon. Tile artwork, motion design, and focus animations are tuned for the Magic Remote.
Every OTT Engine webOS app supports the Magic Remote's pointer, scroll wheel, voice, and standard D-pad interactions. Pointer-aware hit targets, hover states, and gyro-friendly scrolling make your app feel like first-party LG software.
Eligible 24/7 linear channels can be submitted to LG Channels — LG's free pre-installed streaming service. Instant access to LG's full installed base, with no app install required and SSAI ad revenue paid back to you monthly.
PlayReady is webOS's native DRM and is required for studio-licensed premium content. OTT Engine integrates PlayReady natively, with Widevine as a secondary option on modern LG sets — covering every premium licensing requirement on the platform.
Submit your catalog to ThinQ AI's content discovery so viewers can launch your app and specific content by voice — directly through the Magic Remote's mic button. Voice search is a primary content discovery channel on webOS.
Render your premium content at the full quality LG OLED panels were built for — Dolby Vision HDR for cinema-grade dynamic range and Dolby Atmos for spatial audio. OTT Engine encodes for every LG generation, from HD up to 8K.
OTT Engine gets most webOS apps certified and live within 10–14 days.
Upload your library or connect your existing storage. OTT Engine transcodes to LG-optimized HLS and DASH with PlayReady, generates webOS-sized tile artwork, and organizes everything into your app structure — encoded for HD, 4K, 8K, Dolby Vision, and Dolby Atmos.
Use the no-code builder to design your webOS app — launcher tile, splash screen, content rows, Magic Remote focus states, and monetization. Preview in a webOS simulator before submission. No Enact, no webOS SDK, no build pipeline.
We guide you through LG Seller Lounge — app packaging, signing, QA round, and LG certification. Most apps pass review on first submission. Once live, your app is discoverable in the LG Content Store on every LG Smart TV launched since 2017.
Charge recurring subscriptions through LG Pay. Magic Remote one-click signup, free trials, and family billing. Best for premium libraries with retained subscribers.
Free content funded by SSAI-served pre-roll, mid-roll, and companion ads. Server-side insertion means smooth, ad-blocker-resistant ad delivery on every webOS set.
Rent or buy individual titles, live events, or pay-per-view through LG Pay. Best for film releases, premium specials, and pay-per-view events.
Distribute your 24/7 linear channel via LG Channels — pre-installed on every LG Smart TV. Fastest path to large-scale reach with no install friction.
ALSO AVAILABLE ON
Broadcast Network plan includes every platform — one dashboard, every screen.