THE OTT ENGINE BLOG

Blog - Page 3

Strategy, platform updates, and OTT publishing advice for Roku, Fire TV, Apple TV, FAST channels, and CTV advertising.

FAST Channel Growth in 2026: Why Free Ad-Supported Streaming Is the Fastest Path to an Audience

May 16, 2026 7 min read

FAST channels are outpacing SVOD in audience growth. Here is why publishers should launch one and how to monetize it from day one.

MONETIZATION

SVOD vs AVOD vs TVOD: Choosing the Right Monetization Model for Your Streaming Channel

May 14, 2026 8 min read

Compare SVOD, AVOD, TVOD, and hybrid streaming revenue models with real numbers, break-even math, and a decision framework.

Fire TV app on a connected TV with Alexa voice search

AMAZON FIRE TV

Alexa Deep Linking for Fire TV Apps: How Voice Discovery Grows Your Audience

May 12, 2026 6 min read

A developer-friendly guide to Alexa deep linking for Fire TV - VSK setup, intent handling, catalog ingestion, and discovery wins.

APPLE TV

Apple TV App Review: What You Need to Know Before Submitting Your tvOS App

May 10, 2026 7 min read

Every common rejection reason for tvOS app submissions and how to pass App Store review on the first try.

INDUSTRY

CTV Advertising 2026: The State of Connected TV and What Publishers Need to Know

May 8, 2026 9 min read

CTV ad spend will pass $30B in 2026. Here is where the budgets are flowing and how independent publishers can capture their share.

ROKU

Top 12 Reasons Roku Rejects Channels (and How to Fix Each One Before You Submit)

May 6, 2026 8 min read

A checklist of the most common Roku Channel Store rejection reasons in 2026 and exactly how to fix them before resubmitting.

STRATEGY

Fire TV vs Roku: Which Platform Should You Launch Your Streaming App on First?

May 4, 2026 7 min read

A side-by-side comparison of Fire TV and Roku for new streaming publishers - audience size, ad CPMs, dev cost, and approval timelines.

APPLE TV

The Apple TV 30% Fee Explained: IAP Rules, Reader-App Exceptions, and Pricing Workarounds

May 2, 2026 7 min read

A clear breakdown of Apple's 30% in-app purchase fee on tvOS, the reader-app exception, and pricing models that protect your margin.

STRATEGY

The Best OTT Platforms for Publishers in 2026: A Side-by-Side Comparison

May 1, 2026 9 min read

A side-by-side comparison of OTTEngine, Brightcove, Vimeo OTT, Uscreen, and Muvi - native CTV apps, FAST, monetization models, pricing, and which platform fits…