THE OTT ENGINE BLOG

Blog — Page 2

Strategy, platform updates, and OTT publishing advice for Roku, Fire TV, Apple TV, FAST channels, and CTV advertising.

APPLE TV

Apple TV App Review: What You Need to Know Before Submitting Your tvOS App

May 10, 2026 7 min read

Every common rejection reason for tvOS app submissions and how to pass App Store review on the first try.

INDUSTRY

CTV Advertising 2026: The State of Connected TV and What Publishers Need to Know

May 8, 2026 9 min read

CTV ad spend will pass $30B in 2026. Here is where the budgets are flowing and how independent publishers can capture their share.

ROKU

Top 12 Reasons Roku Rejects Channels (and How to Fix Each One Before You Submit)

May 6, 2026 8 min read

A checklist of the most common Roku Channel Store rejection reasons in 2026 and exactly how to fix them before resubmitting.

STRATEGY

Fire TV vs Roku: Which Platform Should You Launch Your Streaming App on First?

May 4, 2026 7 min read

A side-by-side comparison of Fire TV and Roku for new streaming publishers - audience size, ad CPMs, dev cost, and approval timelines.

APPLE TV

The Apple TV 30% Fee Explained: IAP Rules, Reader-App Exceptions, and Pricing Workarounds

May 2, 2026 7 min read

A clear breakdown of Apple's 30% in-app purchase fee on tvOS, the reader-app exception, and pricing models that protect your margin.

STRATEGY

The Best OTT Platforms for Publishers in 2026: A Side-by-Side Comparison

May 1, 2026 9 min read

A side-by-side comparison of OTT Engine, Brightcove, Vimeo OTT, Uscreen, and Muvi - native CTV apps, FAST, monetization models, pricing, and which platform fits…

TECHNICAL

Roku DRM Explained: PlayReady, Widevine, and Choosing the Right Protection for Your Content

April 30, 2026 8 min read

What every Roku publisher needs to know about PlayReady, Widevine, FairPlay, and choosing DRM that satisfies studio licensors.

INDUSTRY

OTT Engine at NAB Show 2026: Notes from Our First Las Vegas Booth

April 29, 2026 8 min read

A recap of OTT Engine's first NAB Show - Booth W1724 in the West Hall, the conversations we kept having, the lessons we took home, and the customers who said yes.

TECHNICAL

HLS vs DASH in 2026: Which Streaming Protocol Should Your OTT App Use?

April 28, 2026 11 min read

A practical comparison of HLS and MPEG-DASH for OTT apps - device support, latency, DRM, ads, and which to pick for Roku, Fire TV, and Apple TV.